The original Vine was released towards the beginning of 2013 to serve a purpose of creating entertaining six second videos, was founded and developed by Dom Hofmann, Rus Yusupov and Colin Koll in June 2012, a year later it was released to the public. The company was later bought out by Twitter for  $30 million after Vine’s inability to generate profit and grow its fan base. Twitter officially shut down the app almost exactly four years after its initial launch. But, Vine 2 is making its way back to the app store in the near future.

With a total of 200 million monthly active users, and more than a billion loops each day on vine, the absence of vine devastated daily users. Vine was also a popular app for the millennial generation, making up 71% of users.

Recently, Vine co-founder Hofmann announced he was working on a project that would be described as a “follow up vine”. Hoffman would fund the project.

Hofmann (@dhof) later tweeted a picture with the caption “v2”. The picture revealed vine’s trademarked “V”, with the number two right beside it. The tweet has gained traction, receiving 425 thousand likes and nearly 200 thousand likes.

Hofmann also included the three principles of v2 that he wanted to incorporate: being able to give equal voice to every artist, spreading generosity to every artist, and establishing a kind and inclusive community that is not toxic.

Many popular artists from Vine ended up going to Youtube. Viners such as Jake Paul, Amanda Cerny, King Bach, Lele Pons, Josh Peck, and other various artists. Paul started Youtube just last year and has become the 7^th highest paid youtuber of 2017.

Equal voice is one of the app’s main focus. When Vine was around, many large artists would have a say with what happens with the app. With Vine 2, every artist, popular or not, will have an equal say with what happens on the app.

Vine 2 will also be its own separate company, saying they’re no longer connect with Twitter.